Racial stereotyping

   I personally don't believe that it is the right thing to racially stereotype for advertising purposes. However I do feel that the reason why advertisements work and are sometimes funny is because of stereotypes. Stereotypes are basically something that most are aware of and it brings a connection between people because it is well known "fact". For example the stereotype that all women want is to lose weight. In the progressive commercials it is a key way to get consumers by advertising that progressive helps people lose weight. The stereotype comes in when the woman buying the progressive for weightless reasons is always a girl. If they are promoting a healthy heart and low cholesterol it is always man. Stereotyping is not just a thing of the past. As far as racial stereotyping in today's society one example would be the one we saw in class. The two men were on the beach and one was white the other was Jamaican. The Jamaican one was only copying what the white man said. The stereotype is that Jamaicans are not very smart and they can't think for themselves.
   Advertisers do not have ethical responsibilities. The only responsibility they have is to make money. This is where the problem arises because the advertising companies don't care if you have been offended. The only thing that they cre about is money. After all they are a business and they do need money to make a living. What may not always be realized is that there are a few people that are deeply offended when it comes to racial stereotyping and they don't take it as a joke. Those are the select few that will try to sue the company costing them loads of money.