Second Blog for successful blog

In class we picked the tide detergent as part of a successful product that launched successfully. Consumer behavior involving the success of this product is trust. Consumers trust this product. I think that they do because of the countless commercials that are shown. In addition there are not that many detergent products out there for competition. Also for consumers to believe in this product they also have to see it successful. In other words they need to see with their own eyes that the detergent works. A great start to this is the commercials that show the consumer the difference of the leading brand of detergent compared to Tide. Seeing it work on TV is just an incentive to go out and try it for themselves.

This also goes for any cleaning supplies. Most people like being clean and when they see a commercial with something that is dirty and a product makes it clean most people are all for it. Also including the fact that commercials tend to add sparkle or make it extra white which subconsciously brings them to pick it out when it comes to them buying a detergent at the store. Some may say that consumers are gullible because everything they say to lead them to buy Tide was seen on TV.
Also small things that TV commercials add is less Tide is more, which means that you dont have to buy as much detergent and you can save money. Lastly when commercials have celebrity endorsements it adds a sense of consumer trust.

Product consumer behavior

Today Victoria Secret is a very famous and successfull women's shop. It is known for its sexiness. Anyone who buys this product is expecting to be sexy and feel sexy! THe commercials show this gorgeous women that have the boobs, the butt, and flat stomach that every woman craves. The commercials give off the illusion that anyone that uses their products will look and feel as sexy as the angels!

Their products have gone viral. They have other products as well which make them go crazy such as perfume, make-up, and clothes. The consumer behavior essentially consists of women buying their expensive products to look and feel beautiful. And now they are not targeting older women they are also targeting teens. Every consumer is falling into their sexy trap.

 

 

Environmental Campaign

 The environmental campaign I chose was the National Wildlife Federation. While exploring the digital technologies that they were using I discovered they were connected to many different websites. For example they have a connection with Google plus and for that they ask questions that they want their viewers to answer. The questions are like "How do you get close to take photos of wildlife?" or may have trivia like "Happy #PolarBearDay! We've put together an infographic of 10 things you may not know about the imperiled polar bear!". All are to encourage people to think about wildlife and how precious it is. And by using social media they can connect with different type or audiences. For example they are also connected with Facebook which makes it easy for young adults to like their page and get facts about nature or photo challenges to encourage them to go out there and look and appreciate nature.

In addition they have blogs that way people can connect with each other and share their own stories about nature. This campaign is taking advantage of all the digital technologies that the media has to offer!

Gender Sterotyping

Throughout the years I see that gender stereotyping is not outdated. These things still happen today and have happened in the past. For example today there is an ad by Axe where they are advertising their new Apollo cologne. In the commercial the typical sexy woman in her bathing suit is being vulnerable to a shark. The strong tanned man lifeguard comes to her rescue. Here they are showing that the man is strong and tanned and sexy and he rescues the damsel in distress. A typical stereotype, however in the end they show that the women doesn’t always fall for that sexy rugged man she falls for the nerdy astronaut. Because of the stereotype it seems that since there is humor to it, it is ok to follow the genderized women and male roles in society.

 

This 1961 Coca Cola commercial is a perfect example of how the gender sterotyping has even been implemented back then. The woman is in the home, a sterotype, and she is making a dress. That is something that was actually a very common thing to see, women in the home, and that may be where is stems from today. Maybe because it was the norm to see women in the home baking and taking care of the kids and sewing, it is an idea that America has kept in their mind. What they expect to see because of what used to be. It may also be that some advertisers dont think that stereotyping women as being in the home is bad, because that is something that once was.

 

Blog 2 Race Stereotype... Show

I chose the show Friends. In the show I do not see any racial diversity however gender diversity is evident. The show has six people, three of which are women and the other three male. However all of the six friends are white. There are no other races that are evident. Looking back even the guest stars are mainly white. Gender diversity is important because as a T.V. producer you want to make the audience able to relate. One thing that I have heard is that producers want their audience to allow themselves to envision themselves as the characters. This would be definitely hard to do if the characters were all male or all female. For these same reasons it would be helpful to have a racially diverse group of friends.

Yes there are gender stereotypes. In one particular episode one male friend had experienced a break up. All the male friends were gone so that one friend was left to grieve with all the female friends. The stereotype the episode showed was that during a break up the women are the ones crying and the men don’t care. They portrayed the women to eat ice cream and junk food and only watch sappy movies to get over their break-up. The men in the episode were the ones that got over the girl and directly went to a strip club after because of how unimportant their relationship with their girlfriend was.