Gender Sterotyping

Throughout the years I see that gender stereotyping is not outdated. These things still happen today and have happened in the past. For example today there is an ad by Axe where they are advertising their new Apollo cologne. In the commercial the typical sexy woman in her bathing suit is being vulnerable to a shark. The strong tanned man lifeguard comes to her rescue. Here they are showing that the man is strong and tanned and sexy and he rescues the damsel in distress. A typical stereotype, however in the end they show that the women doesn’t always fall for that sexy rugged man she falls for the nerdy astronaut. Because of the stereotype it seems that since there is humor to it, it is ok to follow the genderized women and male roles in society.

 

This 1961 Coca Cola commercial is a perfect example of how the gender sterotyping has even been implemented back then. The woman is in the home, a sterotype, and she is making a dress. That is something that was actually a very common thing to see, women in the home, and that may be where is stems from today. Maybe because it was the norm to see women in the home baking and taking care of the kids and sewing, it is an idea that America has kept in their mind. What they expect to see because of what used to be. It may also be that some advertisers dont think that stereotyping women as being in the home is bad, because that is something that once was.