Toblerone Campaign

For our Toblerone campaign we decided to use three mainstream forms of media: Pinterest, Facebook, and Youtube.

 For Pinterest we wanted our consumers to pin pictures of Toblerone. We encouraged them to post the most creative pictures incorporating Toblerone. For example a picture could be making Toblerone a 3d figure in chalk on the sidewalk. This way we are encouraging them to start friendly competition but at the same time we are having them advertise for us.

        Our second form of media that we will advertise with is Facebook. For Facebook we want our consumers “to travel with the bar.” Basically here we are encouraging travel (which is good for the overall economy) and we are advertising our product. We want our consumers to take pictures with Toblerone and compete to see who travels to the best places. Also since it is in the holiday season we want to encourage people to take pictures with decorations and a lot of lights.

        Our campaign with Youtube encourages short movie making. The short video clips are going to be about 15 seconds or less and we want consumers to make a creative video with Toblerone. For example a creative video can be how to make a Toblerone bar into a Christmas tree. Also in the spirit of the holidays we are encouraging videos of family greeting cards. In essences family’s wish a little holiday spirit.

        The winner gets two tickets to New York for an all expense paid trip for three says. There will be three winners due to the three different forms of media. The challenge will last from Black Friday to December 25, for when the winner is announced.

 

      In addition throughout the holidays the Toblerone bar will be different. Therefore all the pictures and videos posted will be with our newly designed chocolate bar. It will be metallic gold and silver for Xmas and New Years.
 

5th Annual Spuler Ethics Symposium

On Tuesday April 16^th was the 5th annual Spuler Ethics Symposiu. The panel included Timothy Hendrick, John DeLa Cruz, Ivonne Montes de Oca, and Dr. Michael Llewellyn-Williams. The discussions were about the ethics on advertising. In connection John stated that in advertising it wasn’t about the strict black and white areas it was about the in between areas, the gray areas. Advertising is not about playing it safe in fact a lot of commercials don’t play it safe. Advertising like to make challenges and see how close they can make it to the line without passing it. However there is also that small percentage that does cross the line and becomes too controversial.

Political issues were also discussed in that sometimes, just like some advertisements cross the line, some political advertisements are completely false just to get ahead and make the opponent look weak.  Dr. Michael Llewellyn-Williams discusses his encounter with political advertising. He said that when he was starting out he was with an agency and he told them from the get-co that he was not going to do political advertisements. In the end it didn’t hurt him because he ended up leaving that place shortly after but the point was that he didn’t like political advertising that much and how much of a scam it was that he protested what he would and wouldn’t do.

I liked the overall discussion created by the panel. It was very interesting to hear a professional perspective and actually have some of my views line up with theirs. Who knows I may actually have some sort of future in advertising but for now the overall message I got from the discussion was that advertising plays a ginormous role in our lives whether we want it to or not and whether we notice it or not.

Jeep Campaign

Our groups target audience was older people between 50 to 70 years old. We chose the Jeep Cherokee. In our commercial we utilized grandchildren. The scene opens up with the Cherokee driving through the streets as the grandparents and the grandchildren are going to embark on a vacation. The scene then shows the grandparents in the front and the grandchildren in the back playing and listening to music. Then it shows that the grandparents cannot hear the grandchildren therefore emphasizing that there is space between the front and back so they can drive in serenity.

Also emphasizing that the car does not make any sound when being driven therefore its not noisy and bothersome. Older people tend to be bothered by loud noises this is why this car would be perfect for them. Another capability that is being introduced is the radio that has perfect sound and can be tuned to the perfect hearing settings for those that have sensitive hearing.

Interruptive Advertising

 

I don’t think that interruptive television is working for consumers in these days and times. If the advertisement does not pertain to the consumers, they get annoyed. It’s more of a nuisance than actually helpful to get consumers to buy the brand; especially when all the commercials are on repeat all day. For example when I watch TV I am constantly seeing commercials like the one above but it just gets annoying because it is something that does not pertain to me.  However if I was on a website searching for insurance and that was a side commercial then I would definitely be interested and find it to my advantage. Just like in the movie theaters 

where they advertise movies that are like the one you are about to watch. It just makes sense to advertise the Texas Chainsaw Massacre to people who are watching the movie Cloudy with a Chance of Meatballs. 

In addition there is also Pandora that advertises specifically to the music that the consumer is listening to.

In addition I don’t think that TV is the elephant in the room any longer. People are more involved with Facebook or Instagram which are options that can be accessed through devices such as the computer or smart phone. Television is more of a by stander now where we don’t really pay attention to it unless we are going to play video games or watch a movie.

IPod docking toilet roll station

For our IPod radio commercial we begin with the sound effects. We have the faucet running in the background. Someone taking toilet from the toilet role and all of a sudden you start to hear outside noises such as the lawn mower, birds, and cars only getting louder and louder. Suddenly the son says, “I can’t relax this noise is annoying. I wish there was a solution for this.” He then proceeds to grab a wrapped box on the floor and says, “Let’s see if mom’s gift works.” The son installs the toilet roll iPod deck and is now happy as he recites, “Aww what a relief.” The narrator goes on to pronounce, “Now introducing a toilet roll iPod docking station. The (insert upbeat music) answer to all your bathroom needs, the iPod that lets you roll with it!”

 

For our IPod T.V. commercial we created a story board illustrating a captivating and memorizing commercial.

Scene: Turn on bathtub. Angle: Fitted to front of room. Audio: water running.

 

Scene: Candles on. Angle: straight toward candles. Audio: matches lighting.

Scene: Plug in IPod. Angle: straight toward IPod. Audio: light background music.

Scene: Drop robe. Angle: Behind her, by feet. Audio: IPod playing soothing music

 

Scene: has glass of wine in tub. Angle: Ariel view. Audio: light background music.

 

Scene: relaxing. Angle: straight on. Audio: Slogan-“Relax the pod”

 

Harley Davidson questions answered

1. Do you believe brand communites like Harley-Davidson result in greater involvment with the brand?
I believe that it does bring greater involvment but with people that are already involved. For example if someone does not have a Harley they are not going to join the brand communities because of their lack of a bike. Therefore I think it raises a sense of togetherness and involvement as well as pride for those who already have a Harley. But what people could also do to increase involvement is bring a friend. So for those that have two seater bikes they should bring a friend.

2. What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
The Posse Ride I believe enhance the meaning because they share thier stories with other fellow riders. Its almost like when I am here in America and I find someone else that also speaks spanish and is hispanic it almost automatically bonds us and we are able to understand each other. It is almost the same thing they are able to connect their experiences together and will automatically understand the feeling of being on that bike.

3. Should Harley-davidson get more involved in the ride or would that dilute the ride's meaning to the participants?
No I think Harley-Davidson should get more involved because the more that you see the bikes the more that it gets stuck in youre brain. Like out of side out of mind. After all the whole point is to bring attention to harley davidson but at the same time making them get along and and share memories.
4.In addition to experiences such as the Posse Ride, what other ways could Harley increase involvment in the brand?

Another way that Harley-Davidson can bring attention to new riders and involvment is maybe creating museum. Bringing a mobile so that all the riders can connect through a history lesson. One other thing that you could do is send videos of cool tricks that harley davidson users do. Like the one above

Typewriter

For our group activity we had to re-introduce the typewriter to tech-phobic, relatively well-off, retirees. We decided to have three different advertisments one through billboard the other through radio and the last through television.

The one through the television was going to have a young boy typing his memories and above him typing his memories we were actually going to show his memories. A way of him reminising back to his childhood when everything was simpler.

The radio was going to aim to have a the sounds of outside as well as the sound of someone typing away on a typewriter. For example the noises that were going to be heard were the sound of children playing and the birds chirping as a grandpa were to be typing and at the end a man was going to say, "Simplicity."

The final advertisment on the billboard was going to have a regular typewriter with all the buttons clearly showing and words written that say, "No hidden buttons, everything you need is right here."

Advertisement On a Whole New Level

Now a days I feel that advertisments are getting better and better but at the same time there are those that are trying to take it to the top but just go overboard. Any how there are a vast majority of advertisements that are clever and can be seen from billboards, tv, or the internet. One example that we saw ing class was the mini, the one where it was suspended from a building and was acting like a yo-yo. Those are just over the top crazy good. I believe that in order for an advertisement to work that have to be extremely clever and cause a lot of attention, almost along the lines of where a billboard is so good that it can cause an accident (ofcourse we dont want it to be that good, but you get the picture). Below I have compiled a list of clever advertisements that have taken it over the top.

Here you see batteries that are trying to show how powerful they are by supporting an electricity box for the city.

This advertisments gets a live feel of how it would be if someone was smoking, they even get to smell it

Here people actually get the texture of the candy bar in hopes that they crave it and actually go buy it.

Here consumers dont even have to go to the store to see what it is like to have the watch on their hand and to see what it would look like.

 

Nostalgia Marketing

1. There are many advantages and disadvantages of nostalgia marketing. The advantages of nostalgia marketing can mean great consumer reports and increase in income. For example because of nostalgia marketing when asking a consumer how great a product is they will give a good review because thier memory as a kid of the product was great. Because thier memory of the product as a child was great it can lead them to continue to buy the product as an adult and therefore it would mean a steady flow of income regardless of new consumers. The disadvantages of nostalgia marketing basically result in the exact opposite. If a consumer had a bad memory as a child it can forever ruin that consumer ever buying a product of that brand. In addition it can also ruin potential income because those that had bad memories as a child may spread the word. For example that one consumer may spread the bad news to their friends and those friends will spread it to thier other friends and this cycle may start from childhood to adult hood. This meaning that a chain of bad news will spread for many years. For example when I was a child I loved the smell of downy and how it smelled on my clothes. I always got compliments from friends of how great I smelled and people curious of where they could buy the product. Ever since I was a child I only talked good about downy and made sure to spread the word to my friends because I was so happy with the results of using the product.

2. I believe that there are some products for which the strategy may not be successful. For example fruit and food products. I dont believe that there may be a lot of people who buy food out of nostalgia. Most occurances of people buying food occurs because of current "words off the street." For example when I buy food it is normally because of the description of what is in the food and what it tastes like, what it may be that I am craving at the moment, not because of something that I had as a child. Like strawberries and bannanas, if I were to get them now it is because my body craves it not because of a memory of me always eating them. Another example could be water.

Second Blog for successful blog

In class we picked the tide detergent as part of a successful product that launched successfully. Consumer behavior involving the success of this product is trust. Consumers trust this product. I think that they do because of the countless commercials that are shown. In addition there are not that many detergent products out there for competition. Also for consumers to believe in this product they also have to see it successful. In other words they need to see with their own eyes that the detergent works. A great start to this is the commercials that show the consumer the difference of the leading brand of detergent compared to Tide. Seeing it work on TV is just an incentive to go out and try it for themselves.

This also goes for any cleaning supplies. Most people like being clean and when they see a commercial with something that is dirty and a product makes it clean most people are all for it. Also including the fact that commercials tend to add sparkle or make it extra white which subconsciously brings them to pick it out when it comes to them buying a detergent at the store. Some may say that consumers are gullible because everything they say to lead them to buy Tide was seen on TV.
Also small things that TV commercials add is less Tide is more, which means that you dont have to buy as much detergent and you can save money. Lastly when commercials have celebrity endorsements it adds a sense of consumer trust.

Product consumer behavior

Today Victoria Secret is a very famous and successfull women's shop. It is known for its sexiness. Anyone who buys this product is expecting to be sexy and feel sexy! THe commercials show this gorgeous women that have the boobs, the butt, and flat stomach that every woman craves. The commercials give off the illusion that anyone that uses their products will look and feel as sexy as the angels!

Their products have gone viral. They have other products as well which make them go crazy such as perfume, make-up, and clothes. The consumer behavior essentially consists of women buying their expensive products to look and feel beautiful. And now they are not targeting older women they are also targeting teens. Every consumer is falling into their sexy trap.

 

 

Environmental Campaign

 The environmental campaign I chose was the National Wildlife Federation. While exploring the digital technologies that they were using I discovered they were connected to many different websites. For example they have a connection with Google plus and for that they ask questions that they want their viewers to answer. The questions are like "How do you get close to take photos of wildlife?" or may have trivia like "Happy #PolarBearDay! We've put together an infographic of 10 things you may not know about the imperiled polar bear!". All are to encourage people to think about wildlife and how precious it is. And by using social media they can connect with different type or audiences. For example they are also connected with Facebook which makes it easy for young adults to like their page and get facts about nature or photo challenges to encourage them to go out there and look and appreciate nature.

In addition they have blogs that way people can connect with each other and share their own stories about nature. This campaign is taking advantage of all the digital technologies that the media has to offer!

Gender Sterotyping

Throughout the years I see that gender stereotyping is not outdated. These things still happen today and have happened in the past. For example today there is an ad by Axe where they are advertising their new Apollo cologne. In the commercial the typical sexy woman in her bathing suit is being vulnerable to a shark. The strong tanned man lifeguard comes to her rescue. Here they are showing that the man is strong and tanned and sexy and he rescues the damsel in distress. A typical stereotype, however in the end they show that the women doesn’t always fall for that sexy rugged man she falls for the nerdy astronaut. Because of the stereotype it seems that since there is humor to it, it is ok to follow the genderized women and male roles in society.

 

This 1961 Coca Cola commercial is a perfect example of how the gender sterotyping has even been implemented back then. The woman is in the home, a sterotype, and she is making a dress. That is something that was actually a very common thing to see, women in the home, and that may be where is stems from today. Maybe because it was the norm to see women in the home baking and taking care of the kids and sewing, it is an idea that America has kept in their mind. What they expect to see because of what used to be. It may also be that some advertisers dont think that stereotyping women as being in the home is bad, because that is something that once was.

 

Blog 2 Race Stereotype... Show

I chose the show Friends. In the show I do not see any racial diversity however gender diversity is evident. The show has six people, three of which are women and the other three male. However all of the six friends are white. There are no other races that are evident. Looking back even the guest stars are mainly white. Gender diversity is important because as a T.V. producer you want to make the audience able to relate. One thing that I have heard is that producers want their audience to allow themselves to envision themselves as the characters. This would be definitely hard to do if the characters were all male or all female. For these same reasons it would be helpful to have a racially diverse group of friends.

Yes there are gender stereotypes. In one particular episode one male friend had experienced a break up. All the male friends were gone so that one friend was left to grieve with all the female friends. The stereotype the episode showed was that during a break up the women are the ones crying and the men don’t care. They portrayed the women to eat ice cream and junk food and only watch sappy movies to get over their break-up. The men in the episode were the ones that got over the girl and directly went to a strip club after because of how unimportant their relationship with their girlfriend was.

Racial stereotyping

   I personally don't believe that it is the right thing to racially stereotype for advertising purposes. However I do feel that the reason why advertisements work and are sometimes funny is because of stereotypes. Stereotypes are basically something that most are aware of and it brings a connection between people because it is well known "fact". For example the stereotype that all women want is to lose weight. In the progressive commercials it is a key way to get consumers by advertising that progressive helps people lose weight. The stereotype comes in when the woman buying the progressive for weightless reasons is always a girl. If they are promoting a healthy heart and low cholesterol it is always man. Stereotyping is not just a thing of the past. As far as racial stereotyping in today's society one example would be the one we saw in class. The two men were on the beach and one was white the other was Jamaican. The Jamaican one was only copying what the white man said. The stereotype is that Jamaicans are not very smart and they can't think for themselves.
   Advertisers do not have ethical responsibilities. The only responsibility they have is to make money. This is where the problem arises because the advertising companies don't care if you have been offended. The only thing that they cre about is money. After all they are a business and they do need money to make a living. What may not always be realized is that there are a few people that are deeply offended when it comes to racial stereotyping and they don't take it as a joke. Those are the select few that will try to sue the company costing them loads of money.

Semiotics

Semiotics allow us to incorporate meaning into the piece of advertising that we are looking at. We are able to make the associations between meanings of one thing and connect it to the other. This is the idea with advertising. The whole goal is for the consumer to remember what they saw and have it mean something. Something with meaning is a lot easier to remember versus something without. The more you remember a product the more likely you are to purchase it. For example if all I hear is of people talking about the brand Kleenex, when it comes to the moment when I have a runny nose at Target and I need a tissue I am going to grab a Kleenex.

For example this Tommy Hilfiger Billboard, the first connection we make is with the Hollywood sign.The Hollywood sign itself is iconic. Therefore what to take from this is that the brand Tommy Hilfiger is iconic. It is so big that the words are being put on a mountain top for everyone to see.

 Next in this magazine ad the words say picture perfect. At first glance the connection being made is with the woman in the background. A perfect women with perfect skin and a perfect body. At second glance you notice the phone. Here we make the connection that the phone's quality is as perfect as a women. It has perfect features.

 The last tv advertisement is that we can make the connection with the mans voice to Bob Marley and his song don't worry be happy. Also that not worrying with everyday things are exactly what the car does. It just makes you happy and everyone wants to be happy.

Brands and their Impact

Brands are all around us! They are an experience, a part of our lifestyle. To show the importance of how brands make an impact on our lives one can imagine a life without Johnson and Johnson. They are one of the main competitors in the health essential aspect of life. They represent gentle care, and family, as well as cleanliness. Johnson and Johnson have control over Listerine (mouth wash), Acuve (contacts), One Touch,(glucose mini monitor), Band-Aid, Benadryl, Tylenol. In addition to adult products they also are a major provider in the baby world. They are a reliable brand that parents and even hospitals reccommend to use because their products are safe. The products are so safe that a new born baby can use them. All in all brands make a big difference in our lives. For Johnson and Johnson in partiular they just make our lives easier because we know that their products will work and they will be gentle, they will not harm us. Johnson and Johnson make it easier on consumers that their reliability is one less thing they have to worry about.

Class Wednesday Jan 30

I think it was very interesting to hear what other people thought about the guest speaker. It was a refresher of what the guest speaker said and it was interesting to hear what stood out to them. Also what I think is a key thing to advertising is knowing your audience and by hearing what others said I was able to see what worked and what didn't. In other words it was a way to pick the brains of the consumers and see what caught their attention.

Marketer 1/29

I think the marketer was actually very entertaining! Little things that he said were so true that just moved me during his presentation! The fact that we can't go with out our phones anymore is actually quite disturbing in some sense. Also one thing that got stuck in my mind was how the wolves that were replaced in the national park made a huge impact on the ecosystem. One product can change the entire world in essence.

Good and bad of advertising

The thing that excites me about advertising is the amount of good you could do with it! Today so many people are unaware of all the programs there are to help the less fortunate or ones that can make them aware of their health! What disgusts me about advertising is basically the opposite, how much bad can come from it! Some people just use it to manipulate others because they know others may believe it!