Nostalgia Marketing

1. There are many advantages and disadvantages of nostalgia marketing. The advantages of nostalgia marketing can mean great consumer reports and increase in income. For example because of nostalgia marketing when asking a consumer how great a product is they will give a good review because thier memory as a kid of the product was great. Because thier memory of the product as a child was great it can lead them to continue to buy the product as an adult and therefore it would mean a steady flow of income regardless of new consumers. The disadvantages of nostalgia marketing basically result in the exact opposite. If a consumer had a bad memory as a child it can forever ruin that consumer ever buying a product of that brand. In addition it can also ruin potential income because those that had bad memories as a child may spread the word. For example that one consumer may spread the bad news to their friends and those friends will spread it to thier other friends and this cycle may start from childhood to adult hood. This meaning that a chain of bad news will spread for many years. For example when I was a child I loved the smell of downy and how it smelled on my clothes. I always got compliments from friends of how great I smelled and people curious of where they could buy the product. Ever since I was a child I only talked good about downy and made sure to spread the word to my friends because I was so happy with the results of using the product.

2. I believe that there are some products for which the strategy may not be successful. For example fruit and food products. I dont believe that there may be a lot of people who buy food out of nostalgia. Most occurances of people buying food occurs because of current "words off the street." For example when I buy food it is normally because of the description of what is in the food and what it tastes like, what it may be that I am craving at the moment, not because of something that I had as a child. Like strawberries and bannanas, if I were to get them now it is because my body craves it not because of a memory of me always eating them. Another example could be water.