Toblerone Campaign

For our Toblerone campaign we decided to use three mainstream forms of media: Pinterest, Facebook, and Youtube.

 For Pinterest we wanted our consumers to pin pictures of Toblerone. We encouraged them to post the most creative pictures incorporating Toblerone. For example a picture could be making Toblerone a 3d figure in chalk on the sidewalk. This way we are encouraging them to start friendly competition but at the same time we are having them advertise for us.

        Our second form of media that we will advertise with is Facebook. For Facebook we want our consumers “to travel with the bar.” Basically here we are encouraging travel (which is good for the overall economy) and we are advertising our product. We want our consumers to take pictures with Toblerone and compete to see who travels to the best places. Also since it is in the holiday season we want to encourage people to take pictures with decorations and a lot of lights.

        Our campaign with Youtube encourages short movie making. The short video clips are going to be about 15 seconds or less and we want consumers to make a creative video with Toblerone. For example a creative video can be how to make a Toblerone bar into a Christmas tree. Also in the spirit of the holidays we are encouraging videos of family greeting cards. In essences family’s wish a little holiday spirit.

        The winner gets two tickets to New York for an all expense paid trip for three says. There will be three winners due to the three different forms of media. The challenge will last from Black Friday to December 25, for when the winner is announced.

 

      In addition throughout the holidays the Toblerone bar will be different. Therefore all the pictures and videos posted will be with our newly designed chocolate bar. It will be metallic gold and silver for Xmas and New Years.