Jeep Campaign

Our groups target audience was older people between 50 to 70 years old. We chose the Jeep Cherokee. In our commercial we utilized grandchildren. The scene opens up with the Cherokee driving through the streets as the grandparents and the grandchildren are going to embark on a vacation. The scene then shows the grandparents in the front and the grandchildren in the back playing and listening to music. Then it shows that the grandparents cannot hear the grandchildren therefore emphasizing that there is space between the front and back so they can drive in serenity.

Also emphasizing that the car does not make any sound when being driven therefore its not noisy and bothersome. Older people tend to be bothered by loud noises this is why this car would be perfect for them. Another capability that is being introduced is the radio that has perfect sound and can be tuned to the perfect hearing settings for those that have sensitive hearing.