Harley Davidson questions answered

1. Do you believe brand communites like Harley-Davidson result in greater involvment with the brand?
I believe that it does bring greater involvment but with people that are already involved. For example if someone does not have a Harley they are not going to join the brand communities because of their lack of a bike. Therefore I think it raises a sense of togetherness and involvement as well as pride for those who already have a Harley. But what people could also do to increase involvement is bring a friend. So for those that have two seater bikes they should bring a friend.

2. What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
The Posse Ride I believe enhance the meaning because they share thier stories with other fellow riders. Its almost like when I am here in America and I find someone else that also speaks spanish and is hispanic it almost automatically bonds us and we are able to understand each other. It is almost the same thing they are able to connect their experiences together and will automatically understand the feeling of being on that bike.

3. Should Harley-davidson get more involved in the ride or would that dilute the ride's meaning to the participants?
No I think Harley-Davidson should get more involved because the more that you see the bikes the more that it gets stuck in youre brain. Like out of side out of mind. After all the whole point is to bring attention to harley davidson but at the same time making them get along and and share memories.
4.In addition to experiences such as the Posse Ride, what other ways could Harley increase involvment in the brand?

Another way that Harley-Davidson can bring attention to new riders and involvment is maybe creating museum. Bringing a mobile so that all the riders can connect through a history lesson. One other thing that you could do is send videos of cool tricks that harley davidson users do. Like the one above