Friday, April 12, 2013

Typewriter

For our group activity we had to re-introduce the typewriter to tech-phobic, relatively well-off, retirees. We decided to have three different advertisments one through billboard the other through radio and the last through television.

The one through the television was going to have a young boy typing his memories and above him typing his memories we were actually going to show his memories. A way of him reminising back to his childhood when everything was simpler.

The radio was going to aim to have a the sounds of outside as well as the sound of someone typing away on a typewriter. For example the noises that were going to be heard were the sound of children playing and the birds chirping as a grandpa were to be typing and at the end a man was going to say, "Simplicity."

The final advertisment on the billboard was going to have a regular typewriter with all the buttons clearly showing and words written that say, "No hidden buttons, everything you need is right here."

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