Toblerone Campaign

For our Toblerone campaign we decided to use three mainstream forms of media: Pinterest, Facebook, and Youtube.

 For Pinterest we wanted our consumers to pin pictures of Toblerone. We encouraged them to post the most creative pictures incorporating Toblerone. For example a picture could be making Toblerone a 3d figure in chalk on the sidewalk. This way we are encouraging them to start friendly competition but at the same time we are having them advertise for us.

        Our second form of media that we will advertise with is Facebook. For Facebook we want our consumers “to travel with the bar.” Basically here we are encouraging travel (which is good for the overall economy) and we are advertising our product. We want our consumers to take pictures with Toblerone and compete to see who travels to the best places. Also since it is in the holiday season we want to encourage people to take pictures with decorations and a lot of lights.

        Our campaign with Youtube encourages short movie making. The short video clips are going to be about 15 seconds or less and we want consumers to make a creative video with Toblerone. For example a creative video can be how to make a Toblerone bar into a Christmas tree. Also in the spirit of the holidays we are encouraging videos of family greeting cards. In essences family’s wish a little holiday spirit.

        The winner gets two tickets to New York for an all expense paid trip for three says. There will be three winners due to the three different forms of media. The challenge will last from Black Friday to December 25, for when the winner is announced.

 

      In addition throughout the holidays the Toblerone bar will be different. Therefore all the pictures and videos posted will be with our newly designed chocolate bar. It will be metallic gold and silver for Xmas and New Years.
 

5th Annual Spuler Ethics Symposium

On Tuesday April 16^th was the 5th annual Spuler Ethics Symposiu. The panel included Timothy Hendrick, John DeLa Cruz, Ivonne Montes de Oca, and Dr. Michael Llewellyn-Williams. The discussions were about the ethics on advertising. In connection John stated that in advertising it wasn’t about the strict black and white areas it was about the in between areas, the gray areas. Advertising is not about playing it safe in fact a lot of commercials don’t play it safe. Advertising like to make challenges and see how close they can make it to the line without passing it. However there is also that small percentage that does cross the line and becomes too controversial.

Political issues were also discussed in that sometimes, just like some advertisements cross the line, some political advertisements are completely false just to get ahead and make the opponent look weak.  Dr. Michael Llewellyn-Williams discusses his encounter with political advertising. He said that when he was starting out he was with an agency and he told them from the get-co that he was not going to do political advertisements. In the end it didn’t hurt him because he ended up leaving that place shortly after but the point was that he didn’t like political advertising that much and how much of a scam it was that he protested what he would and wouldn’t do.

I liked the overall discussion created by the panel. It was very interesting to hear a professional perspective and actually have some of my views line up with theirs. Who knows I may actually have some sort of future in advertising but for now the overall message I got from the discussion was that advertising plays a ginormous role in our lives whether we want it to or not and whether we notice it or not.

Jeep Campaign

Our groups target audience was older people between 50 to 70 years old. We chose the Jeep Cherokee. In our commercial we utilized grandchildren. The scene opens up with the Cherokee driving through the streets as the grandparents and the grandchildren are going to embark on a vacation. The scene then shows the grandparents in the front and the grandchildren in the back playing and listening to music. Then it shows that the grandparents cannot hear the grandchildren therefore emphasizing that there is space between the front and back so they can drive in serenity.

Also emphasizing that the car does not make any sound when being driven therefore its not noisy and bothersome. Older people tend to be bothered by loud noises this is why this car would be perfect for them. Another capability that is being introduced is the radio that has perfect sound and can be tuned to the perfect hearing settings for those that have sensitive hearing.

Interruptive Advertising

 

I don’t think that interruptive television is working for consumers in these days and times. If the advertisement does not pertain to the consumers, they get annoyed. It’s more of a nuisance than actually helpful to get consumers to buy the brand; especially when all the commercials are on repeat all day. For example when I watch TV I am constantly seeing commercials like the one above but it just gets annoying because it is something that does not pertain to me.  However if I was on a website searching for insurance and that was a side commercial then I would definitely be interested and find it to my advantage. Just like in the movie theaters 

where they advertise movies that are like the one you are about to watch. It just makes sense to advertise the Texas Chainsaw Massacre to people who are watching the movie Cloudy with a Chance of Meatballs. 

In addition there is also Pandora that advertises specifically to the music that the consumer is listening to.

In addition I don’t think that TV is the elephant in the room any longer. People are more involved with Facebook or Instagram which are options that can be accessed through devices such as the computer or smart phone. Television is more of a by stander now where we don’t really pay attention to it unless we are going to play video games or watch a movie.

IPod docking toilet roll station

For our IPod radio commercial we begin with the sound effects. We have the faucet running in the background. Someone taking toilet from the toilet role and all of a sudden you start to hear outside noises such as the lawn mower, birds, and cars only getting louder and louder. Suddenly the son says, “I can’t relax this noise is annoying. I wish there was a solution for this.” He then proceeds to grab a wrapped box on the floor and says, “Let’s see if mom’s gift works.” The son installs the toilet roll iPod deck and is now happy as he recites, “Aww what a relief.” The narrator goes on to pronounce, “Now introducing a toilet roll iPod docking station. The (insert upbeat music) answer to all your bathroom needs, the iPod that lets you roll with it!”

 

For our IPod T.V. commercial we created a story board illustrating a captivating and memorizing commercial.

Scene: Turn on bathtub. Angle: Fitted to front of room. Audio: water running.

 

Scene: Candles on. Angle: straight toward candles. Audio: matches lighting.

Scene: Plug in IPod. Angle: straight toward IPod. Audio: light background music.

Scene: Drop robe. Angle: Behind her, by feet. Audio: IPod playing soothing music

 

Scene: has glass of wine in tub. Angle: Ariel view. Audio: light background music.

 

Scene: relaxing. Angle: straight on. Audio: Slogan-“Relax the pod”

 

Harley Davidson questions answered

1. Do you believe brand communites like Harley-Davidson result in greater involvment with the brand?
I believe that it does bring greater involvment but with people that are already involved. For example if someone does not have a Harley they are not going to join the brand communities because of their lack of a bike. Therefore I think it raises a sense of togetherness and involvement as well as pride for those who already have a Harley. But what people could also do to increase involvement is bring a friend. So for those that have two seater bikes they should bring a friend.

2. What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
The Posse Ride I believe enhance the meaning because they share thier stories with other fellow riders. Its almost like when I am here in America and I find someone else that also speaks spanish and is hispanic it almost automatically bonds us and we are able to understand each other. It is almost the same thing they are able to connect their experiences together and will automatically understand the feeling of being on that bike.

3. Should Harley-davidson get more involved in the ride or would that dilute the ride's meaning to the participants?
No I think Harley-Davidson should get more involved because the more that you see the bikes the more that it gets stuck in youre brain. Like out of side out of mind. After all the whole point is to bring attention to harley davidson but at the same time making them get along and and share memories.
4.In addition to experiences such as the Posse Ride, what other ways could Harley increase involvment in the brand?

Another way that Harley-Davidson can bring attention to new riders and involvment is maybe creating museum. Bringing a mobile so that all the riders can connect through a history lesson. One other thing that you could do is send videos of cool tricks that harley davidson users do. Like the one above

Typewriter

For our group activity we had to re-introduce the typewriter to tech-phobic, relatively well-off, retirees. We decided to have three different advertisments one through billboard the other through radio and the last through television.

The one through the television was going to have a young boy typing his memories and above him typing his memories we were actually going to show his memories. A way of him reminising back to his childhood when everything was simpler.

The radio was going to aim to have a the sounds of outside as well as the sound of someone typing away on a typewriter. For example the noises that were going to be heard were the sound of children playing and the birds chirping as a grandpa were to be typing and at the end a man was going to say, "Simplicity."

The final advertisment on the billboard was going to have a regular typewriter with all the buttons clearly showing and words written that say, "No hidden buttons, everything you need is right here."