Interruptive Advertising

 

I don’t think that interruptive television is working for consumers in these days and times. If the advertisement does not pertain to the consumers, they get annoyed. It’s more of a nuisance than actually helpful to get consumers to buy the brand; especially when all the commercials are on repeat all day. For example when I watch TV I am constantly seeing commercials like the one above but it just gets annoying because it is something that does not pertain to me.  However if I was on a website searching for insurance and that was a side commercial then I would definitely be interested and find it to my advantage. Just like in the movie theaters 

where they advertise movies that are like the one you are about to watch. It just makes sense to advertise the Texas Chainsaw Massacre to people who are watching the movie Cloudy with a Chance of Meatballs. 

In addition there is also Pandora that advertises specifically to the music that the consumer is listening to.

In addition I don’t think that TV is the elephant in the room any longer. People are more involved with Facebook or Instagram which are options that can be accessed through devices such as the computer or smart phone. Television is more of a by stander now where we don’t really pay attention to it unless we are going to play video games or watch a movie.