In class we picked the tide detergent as part of a successful product that launched successfully. Consumer behavior involving the success of this product is trust. Consumers trust this product. I think that they do because of the countless commercials that are shown. In addition there are not that many detergent products out there for competition. Also for consumers to believe in this product they also have to see it successful. In other words they need to see with their own eyes that the detergent works. A great start to this is the commercials that show the consumer the difference of the leading brand of detergent compared to Tide. Seeing it work on TV is just an incentive to go out and try it for themselves.
This also goes for any cleaning supplies. Most people like being clean and when they see a commercial with something that is dirty and a product makes it clean most people are all for it. Also including the fact that commercials tend to add sparkle or make it extra white which subconsciously brings them to pick it out when it comes to them buying a detergent at the store. Some may say that consumers are gullible because everything they say to lead them to buy Tide was seen on TV.
Also small things that TV commercials add is less Tide is more, which means that you dont have to buy as much detergent and you can save money. Lastly when commercials have celebrity endorsements it adds a sense of consumer trust.
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