Environmental Campaign

 The environmental campaign I chose was the National Wildlife Federation. While exploring the digital technologies that they were using I discovered they were connected to many different websites. For example they have a connection with Google plus and for that they ask questions that they want their viewers to answer. The questions are like "How do you get close to take photos of wildlife?" or may have trivia like "Happy #PolarBearDay! We've put together an infographic of 10 things you may not know about the imperiled polar bear!". All are to encourage people to think about wildlife and how precious it is. And by using social media they can connect with different type or audiences. For example they are also connected with Facebook which makes it easy for young adults to like their page and get facts about nature or photo challenges to encourage them to go out there and look and appreciate nature.

In addition they have blogs that way people can connect with each other and share their own stories about nature. This campaign is taking advantage of all the digital technologies that the media has to offer!