Semiotics

Semiotics allow us to incorporate meaning into the piece of advertising that we are looking at. We are able to make the associations between meanings of one thing and connect it to the other. This is the idea with advertising. The whole goal is for the consumer to remember what they saw and have it mean something. Something with meaning is a lot easier to remember versus something without. The more you remember a product the more likely you are to purchase it. For example if all I hear is of people talking about the brand Kleenex, when it comes to the moment when I have a runny nose at Target and I need a tissue I am going to grab a Kleenex.

For example this Tommy Hilfiger Billboard, the first connection we make is with the Hollywood sign.The Hollywood sign itself is iconic. Therefore what to take from this is that the brand Tommy Hilfiger is iconic. It is so big that the words are being put on a mountain top for everyone to see.

 Next in this magazine ad the words say picture perfect. At first glance the connection being made is with the woman in the background. A perfect women with perfect skin and a perfect body. At second glance you notice the phone. Here we make the connection that the phone's quality is as perfect as a women. It has perfect features.

 The last tv advertisement is that we can make the connection with the mans voice to Bob Marley and his song don't worry be happy. Also that not worrying with everyday things are exactly what the car does. It just makes you happy and everyone wants to be happy.